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Honor Brand Announces Badminton Player Saina Nehwal as the New Brand Ambassador

Honor, the leading e-brand from Huawei today announced the association with Saina Nehwal as its India brand ambassador. The global smartphone manufacturer has signed a long-term pact with the Olympic medalist to endorse its Honor range of smartphones, which is one of the fastest growing smartphone globally, since its launch in December 2013. The company recently launched two exciting models – Honor 5X and Honor Holly 2 Plus, which are available on flipkart.com and amazon.in.

The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in India, post the very encouraging response from the India market.

India’s Saina Nehwal poses with her bronze medal after beating China’s Wang Xin in their bronze medal women’s singles badminton match at the London 2012 Olympic Games in London, on August 4, 2012. AFP PHOTO / ADEK BERRY

Speaking on the association, Mr. Allen Wang, President of Consumer Business Group, Huawei India said, “We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.”

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“Being brave requires courage, commitment and consistency which makes Saina a perfect fit for our brand. She truly exemplifies the Honor brand personality of ‘For the Brave’, added Allen during the announcement.

Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’ Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle, and also got me a lot of happiness and honor. Thanks for all what brave has brought to me, I would like to ask all young people to be brave and keep dreaming and fighting. Because Honor is FOR THE BRAVE.”

Honor is the leading ebrand of Huawei, the world’s second largest android smartphone manufacturer. This young brand in its last one and a half years of existence in India has been recognized for its great Quality, ID, design philosophy and above all innovation. Huawei has also been conferred with the highest quality award in the field of manufacturing and is ranked number one by the Chinese government and became the only smartphone brand to receive this award. With its robust localization strategy, Huawei Honor is poised to redefine the best smartphone for the Indian market by providing most advanced technology at market relevant, affordable price points.

Huawei welcomes Saina Nehwal the new Brand Ambassador of Honor India who is all set to #PlaysmartwithHonor.

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For more information of Honor smartphones, please log on to: http://hihonor.com/

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